Data Tracking

For all data points that are growing rapidly, we might track them more often than the below.

• We track all Hashtags with more than 500 videos at least once every 24 hours.
• We track all Creators with more than 1,000 followers at least once every 24 hours.
• We track all Sounds with more than 500 videos created at least once every 24 hours.
• We discover new Sounds by looking at our existing database of creators and tracking when they post a new sound.
• We track all Favorites (if a user “stars” something) at least once every 24 hours.

Demographics Data

• How does Trendpop gather demographics data?
  1. Some text signals (bio, video descriptions)
  2. Some visual signals (profile picture)
• We take a look at every single creator on the platform, and try to estimate their location, age, and gender by using a variety of signals:
• Are Trendpop’s demographics data accurate? 
• We try to prioritize accuracy over data breadth.
• In a lot of cases, if we can’t collect enough signals, we won’t display anything. 

Engagement Score

How is your engagement calculated?

• Video Engagement Score
• [Likes + Comments + Shares] / Total Views
• Creator Engagement Score
• [Likes + Comments + Shares] / Total Views (for the most recent 30 videos)

Virality Badges

Original Sounds

• We run most sounds that are in our database through an audio reconciliation algorithm to try to match the audio to a track release.
• We won’t always be able to successfully match – especially if the audio qualities are excessively warped – but we’re constantly evolving our pipeline to improve our precision.
• Our systems are more likely to catch audio of songs that are quickly growing / viral as opposed to lower rates.
• We often / usually match the original sounds with the actual recording and display the sound recording that is used in the original sound.

• Trendpop does a better job of audio recognition than TikTok.

• One of our customers let us know that there was a discrepancy between TikTok’s data report and Trendpop’s data report (in our favor):
• TikTok: 5B+ views across 12 total sounds
• Trendpop: 10B+ views across 23 total sounds