🔍 Influencer Marketing 🔍

Trendpop provides numerous ways for you to find influencers, identify trends, and pinpoint marketing opportunities. You can identify creators to work with for your influencer marketing with one of the following methods in Trendpop.

Find Creators via Discover

1. Access the Creator database: https://app.trendpop.social/discover/creators
2. Set the search criteria for the set of creators you are looking to identify according to the campaign brief from the brand:
1. Follower Range (i.e., 1M~5M followers)
2. Minimum Views (i.e., 50K views)
3. Minimum Engagement (i.e., 15% engagement)
4. Creator Location (i.e., United States, United Kingdom, Canada)
3. Add related keyword(s) to the Search Settings and further filter for creators.
1. (i.e., beauty, makeup, cosmetics)
4. Optional: Filter for creators by Categories (i.e., Beauty, Entertainment).
5. Optional: Filter for creators via Creator Contacts (i.e., Email, Instagram).

Find Creators via Competitors

1. Create a list of 5~10 different competing brands for the sales prospect.
2. Access the respective brands’ Creator Reports: https://app.trendpop.social/detail
3. View each of their ‘Mentions’ tabs.
4. Filter for only posts that have ‘#ad’ or ‘#sponsored’ in the video description.
5. View the Creator Reports for the videos of interest by clicking on their @usernames.
6. Assess the creator based on their Engagement Score and Views.

Find Creators via Hashtags

1. Create a list of 5~10 #hashtags related to the sales prospects.
2. Access the Hashtag Reports via the following link: https://app.trendpop.social/detail
3. View each of their ‘Content’ tabs.
4. Filter for only posts that have ‘#ad’ or ‘#sponsored’ in the video description.
5. View the Creator Reports for the videos of interest by clicking on their @usernames.
6. Assess the creator based on their Engagement Score and Views.

Find Creators via Top Videos

1. Create a list of 5~10 #hashtags or keywords related to the sales prospects.
2. Access the Video database via the following link: https://app.trendpop.social/discover/videos
3. Set the desired date range for the list of videos you would like to view.
4. Add related keyword(s) to the Search Settings and further filter for creators.
5. Filter for only posts that have ‘#ad’ or ‘#sponsored’ in the video description.
6. Optional: Filter for creators by Categories (i.e., Beauty, Entertainment).
7. View the top videos and assess the creators based on their Engagement Score and Views.